
With more than 800 strategy sessions facilitated and over 1,000 hours of hands-on AI experience, John combines deep business insight with practical AI fluency that drives real results.
Over 20 years as a growth-focused operator and former CEO of a scaling distribution company.
Proven mastery across Microsoft 365 Copilot, ChatGPT, Gemini, Claude, and other leading platforms.
Helps teams define clear goals (OKRs/Rocks) and embeds AI into the plan to achieve and exceed them.
Bridges the gap between AI and strategy across operations, sales, marketing, and finance.
Works closely with leaders each month to turn vision into traction and AI into measurable ROI.
Graeme S.
Ryan Z.
At the iQmetrix SummitX 2024, John Lund highlighted a simple truth: AI is now a core driver of smart, future-ready business strategy. His message focused on how AI boosts efficiency, elevates employee experience, and creates smoother customer journeys.

The Entresmart Process is a structured year-round system that aligns strategy, execution, and AI adoption. It begins with a Strategic Planning Kick-Off to define the company’s foundation, vision, and OKRs. Each quarter, teams create a Quarterly Game Plan to review progress and realign with goals, supported by Monthly Strategy & AI Advisory Check-Ins to track outcomes and integrate smarter tools. The cycle closes with an Annual Reset—a full review and recalibration of strategy, ensuring sustained growth and continuous improvement year after year.

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